Work Like Nobody’s Listening
NATIONAL PRODUCT LAUNCH CAMPAIGN
Already a pioneer in the office phonebooth category, PoppinPod’s latest innovations built upon a running success with improvements to privacy, mobility, and accessibility. In the campaign “Work Like Nobody’s Listening”, Poppin illustrated these many benefits through the experience of the individual’s quest for privacy in open office environments full of Zoom meetings and HIPAA violations.
Integrated campaign spanned digital + print media through all brand channels and coalesced around a new interactive site launch.
Director TJ Zafarana
Script TJ Zafarana, Rachel Pelz
Copywriting Christa Lee, Kemi Ajisekola
Sr Designer Grace Schottelkotte
Motion Graphics Veronica LeTourneau
Photographer Naomi Paul
Videography Neon Rabbit
Stylist Meghan Duran
Voiceover Erica Beck
Acting Kingsley Nwaogu
Anti-Eavesdrop
Gossip-hungry coworkers have met their match in the Gen 2 PoppinPod. Our groundbreaking Anti-Eavesdrop Design obscures speech intelligibility and reduces noise by up to 33 dB. Forget worrying about your private conversations being overheard and start working in peace.
Made to Move
Every PoppinPod is equipped with easy-to-use rollers, so you can move your pod anywhere, even after installation. Simply unlock the rollers using the handy hex key and let PoppinPod roll with you.
Meet PoppinPod
Frantically searching for an open conference room is a thing of the past. Our next generation PoppinPods are durable, flexible, and ultra-private. We have the largest selection of soundproof office pods on the market. So whether you need a peaceful workspace for one, a meeting room for six, or privacy that’s accessible to everyone, we’ve got you covered.
Marketing Materials
PoppinPod.com Re-Design
Story-First Design
The original, transaction-first homepage was entirely re-designed to focus on product story, delivering confidence to prospective purchasers to open a conversation with sales and even purchase $20k+ PoppinPods, directly via checkout.
Post-launch traffic increased +135% and drove +279% new user traffic, with new chat starts increasing by +86%.
Anti-Eavesdrop Demo
A custom audio demo was built to simulate the difference between a conversation overheard in the open office vs when they step inside of a PoppinPod. Though individual users self-reported that they wanted a quiet place to work, the number one question they had was what can someone hear when they are inside.
We brought the answer to their first touchpoint.