BRAND AWARENESS OUT-OF-HOME CAMPAIGN

Awareness campaign in five new showroom markets where the brand was virtually unknown: Boston, DC, Miami, Atlanta, and Austin. The campaign featured Poppin’s own employees as models, mirroring our work culture and brand promise.

The campaign drove so much success in it’s debut run that it was repeated in 4 additional markets when new showrooms were opened. In Miami, the campaign drove +3,000% WOW new site visitors at peak and drove nearly all initial showroom appointments at the grand opening.