Poppin’s first-ever style guide was created as the culmination of a major rebrand: elevating Poppin’s image from a quirky direct-to-consumer office supply brand into a modern, trustworthy direct-to-business furniture brand. Though some of the heritage quirk of the brand was honored, the rebrand positioned Poppin to be trusted to deliver its ever-growing B2B furniture clients that wanted to know that they could trust that Poppin would deliver on our promise: The easiest way to outfit your office.